COMMERCIAL

Companies hold events for a variety of reasons including - to raise their company profile; to train and reward employees; or to introduce new products and services. I believe it is imperative to capture the feel of the day unobtrusively yet with enthusiasm and a great deal of professionalism.

I also enjoy the opportunity to photograph products. Taking a photograph takes a split second but setting up lights to enhance the subject matter is the time consuming part. It takes a great deal of patience but can very often be truly rewarding.

With advertising I believe it is vital to understand the market and the audience so that images are relevant and create the right impact.